Mumbai: ZEE5, a home-grown video streaming platform and a multilingual storyteller for millions, celebrated the 128th birth anniversary of Netaji Subhas Chandra Bose, fondly known as “অপারেজয় বঙ্গসন্তান” (the undefeated son of Bengal’s soil). With its exclusive association with Subhas Mela, a dedicated content lineup, and impactful storytelling, ZEE5 continues to honor India’s rich cultural heritage and inspire audiences with powerful narratives.
The platform partnered with Subhas Mela, an annual festival held in Kankurgachi, Kolkata, dedicated to Netaji Subhas Chandra Bose. Running from January 23 to February 23, 2025, the month-long event attracts around 3.5 lakh attendees, making it a significant cultural and patriotic occasion. ZEE5 amplified its presence at the event with extensive venue branding and interactive on-ground activities. Visitors to the mela could redeem a special ₹50 discount on ZEE5’s Monthly HD plan using a dedicated code, creating an engaging touchpoint with audiences.
ZEE5 also brought history to life at the mela with audio-visual screens showcasing its rich array of content, interactive sessions hosted by emcees, and live stage discussions featuring ZEE Bangla artists, further connecting with Bengali audiences. The campaign extended its reach through social media amplification, behind-the-scenes glimpses, and Netaji-themed trivia to foster a deeper connection with viewers.
As part of the tribute, ZEE5 presented Subhaser Chokhe Khudiram, a 2.5-hour special edit from the iconic Netaji serial, showcasing the bravery and sacrifice of Khudiram Bose as seen through Netaji’s perspective. The feature is available on the ZEE5 app and connected TV platforms, promoted through ZEE Bangla HD, social media channels, and performance marketing campaigns.
Additionally, ZEE5 highlighted a collection of premium patriotic films, including Binay Badal Dinesh, Mukti, Abar Proloy, and Panther, celebrating India’s resilience and pride.
Commenting on the initiative, Shresth Gupta, Vice President of Marketing for SVOD and Global at ZEE5, said, “Netaji Subhas Chandra Bose’s legacy continues to inspire generations, and at ZEE5, we are honored to celebrate his contributions through our content and on-ground initiatives. Through our association with Subhas Mela and specially curated programming, including regional content, we aim to engage audiences with powerful narratives that uphold the values of patriotism, sacrifice, and resilience. As a tribute to the undefeated son of Bengal’s soil, we are proud to bring stories that resonate with the Bengali audience, fostering a meaningful connection with their rich heritage and pride.”
Through these initiatives, ZEE5 reaffirms its dedication to bringing meaningful, thought-provoking content to audiences across India. By blending regional pride with a national spirit, ZEE5 continues to craft narratives that celebrate courage, patriotism, and the enduring legacy of India’s freedom fighters.
As the nation remembers Netaji Subhas Chandra Bose, ZEE5 stands committed to inspiring audiences through storytelling that honors the values of sacrifice and resilience.
