MUMBAI: Wellness and lifestyle expert Luke Coutinho and entrepreneur Narendra Firodia have launched an independent verification and authentication platform ‘You Care Lifestyle’, to create an impact on the health and wellness space in India. The venture has been launched through the ‘Pink Tiger’ stamp initiative, where onboarded brands will undergo multi- stage third party testing and help consumers identify brands and products with authentic claims.
An integral part of the new initiative, – is the Pick Pink campaign aimed at promoting clean living in India. The platform seeks to foster transparency and trust between brands and consumers by ensuring the quality and purity of products in the food, water, air, and wellness categories.
The Pink Tiger, an independent verification stamp that conducts third-party lab tests on products to verify ingredient quality. These tests are carried out multiple times a year on random batch samples, ensuring a high standard of reliability in product verification.
The campaign was launched across social media platforms like Instagram, Youtube and Facebook. The communication outreach kick-started with the ‘Think Pink’ message- the initial phase to promote awareness and thought towards clean products. Pick Pink provides consumers with a trustworthy resource to make informed decisions about the products they choose, supporting the movement toward healthier, cleaner living. Brands which have or will aspire to have a Pink Tiger Stamp, a unique verification identity that will reinforce this awareness campaign spearheaded by Luke Coutinho himself. Currently The pink tiger stamps has variations labelled as “Verified for Healthy Ingredients” and “Verified for Super Healthy Ingredients”.
As part of this journey, ‘You Care Lifestyle’ has also unveiled its new logo. The logo embodies the company’s core values: wisdom, self-actualisation, unity, stability, and continuous improvement. The triangular structure, with its upward-moving design, symbolizes grounded progress and balance, while the gradient hues reflect harmony and authenticity. The company has pledged an investment of $1 million to support this transformative initiative.
Luke Coutinho, Founder, You Care Lifestyle believes that in a world overwhelmed by wellness products and promises, authenticity and transparency are essential. He believes in using food as medicine, not as a replacement, but the quality of products in the market often do not meet this standard. He states, “With this initiative and the Pink Tiger Stamp, we aim to bridge this gap—empowering consumers to access authentic, high-quality food while inspiring brands to uphold the highest levels of transparency and accountability. Our mission is to foster trust, build awareness, and create a healthier society.”
The company aims to get 450 products across numerous brands on board within the next year. Leading ‘You Care Lifestyle’’s efforts at the forefront will be Abidali Dantrelia, CEO You Care Lifestyle, and Mugdha Parolia , Chief Strategy Officer You Care Lifestyle, who will drive ‘You Care Lifestyle’s practices and brand recognition while strengthening consumer trust and expanding its offerings.
