Bangalore: Technology-native retail company, ace turtle, today announced the appointment of veteran business journalist Rasul Bailay as its Chief Communications Officer. In his new role, Rasul will lead the company’s corporate communications strategy, including overseeing public relations and strategic projects, and will work closely with the leadership team on initiatives that align with the company’s strategic vision.
With over 26 years of rich experience in business journalism, Rasul brings deep expertise in reporting on India’s consumer economy, with a focus on the Indian retail industry. He has worked with globally recognized publications such as The Wall Street Journal, Mint, The Economic Times and Financial Express. He has covered a wide range of sectors ranging from technology to telecom, economy to politics for Indian and global audiences. In his previous roles, he was the Founding Editor of ETRetail.com. In his most recent role, he was the Group Managing Editor of Images Group, overseeing its ten-member editorial team to create engaging print and digital content.
Commenting on the appointment, Nitin Chhabra, CEO, ace turtle said, “Rasul’s deep understanding of the Indian retail industry and his proven ability to craft compelling narratives will be instrumental in shaping ace turtle’s corporate communications strategy. As we continue to transform the retail industry with industry-leading technology platforms and solutions, Rasul’s expertise will help us strengthen our engagement with key stakeholders and amplify our story.”
Expressing his excitement, Rasul Bailay, Chief Communications Officer, ace turtle said, “I am delighted to be a part of ace turtle’s journey as it continues to redefine retail with its proprietary and industry-leading technology platforms and solutions. Having observed the evolution of the retail industry closely over the years, I look forward to working with ace turtle’s leadership team to further the company’s vision and communicate its story to various stakeholders.”
Since 2023, ace turtle has expanded its leadership team significantly to enable rapid and sustainable growth as it continues to expand its licensed brands portfolio. ace turtle is the exclusive licensee of iconic global denim brands Lee® and Wrangler®, globally renowned toy retail chain Toys“R”Us® and Babies“R”Us® and California-based casual wear brand Dockers® for India and other South Asian markets.
