Mumbai: Amazon MX Player, Amazon’s free video streaming service, has unveiled a dynamic brand film featuring Bollywood icon Jackie Shroff, in collaboration with Yatra Online Limited (Yatra.com). The campaign highlights the seamless travel solutions offered by Yatra while bringing Amazon MX Player’s MX Vdesi, its international content library, to the forefront.
In the brand film, Jackie Shroff, with his signature bhidu charm, effortlessly guides travelers through their journey with hassle-free bookings via Yatra. As he assures them of a smooth experience, he also introduces them to a travel essential—Amazon MX Player’s MX Vdesi, where they can binge-watch Korean, Turkish, and Mandarin dramas dubbed in Hindi, Tamil, and Telugu—all for free.
Adding another dimension to the campaign, Duolingo makes an appearance as Jackie Shroff finds himself in a restaurant where he doesn’t know the language. With the help of Duo, Duolingo’s popular mascot, he effortlessly orders food while highlighting the benefits of learning new languages—making travel experiences richer and enhancing the joy of watching international content.
Aruna Daryanani, Director, Amazon MX Player, commented on the partnership, “At Amazon MX Player, we are always looking for innovative ways to engage our audience, and collaborating with brands through quirky, fun brand films is one such avenue. Partnering with Yatra and Duolingo allows us to blend entertainment with utility, making streaming even more engaging. We look forward to more such creative collaborations that bring fresh, entertaining content to our users for absolutely free.”
Dhruv Shringi, Whole-time Director & CEO, Yatra, added, “We are thrilled to have joined forces with Amazon MX Player on this innovative and engaging campaign. We believe that travel should be seamless, enjoyable, and memorable, and this collaboration aligns perfectly with that vision. With Jackie Shroff bringing his inimitable charm to this campaign, it’s a testament to the power of creative collaborations in delivering a complete and enjoyable experience to our customers.”
Amazon MX Player continues to revolutionize free streaming in India, offering award-winning scripted series, reality shows, and international hits in multiple regional languages. The service is available on mobile apps, Amazon shopping app, Prime Video, Fire TV, and Connected TVs, ensuring easy accessibility for audiences nationwide.
