Bengaluru: Tuco Kids, an emerging brand in the kids’ personal care industry, has appointed Chanakya Gupta as Co-Founder, marking a significant step in the company’s expansion plans. This move comes shortly after Tuco Kids successfully closed a $2 million seed funding round, led by Fireside Ventures and Whiteboard Capital.
Gupta, who brings over 23 years of experience in consumer businesses, most recently served as the Business Head – Play (formerly Fitso) and Chief Human Resources Officer at Curefit. His impressive career includes senior leadership roles at Flipkart, where he served as Vice President – Strategic Partnerships for the Flipkart group and played a pivotal role in launching initiatives like Flipkart Boost and 2GUD. Prior to Flipkart, Gupta spent nearly a decade at Hindustan Unilever Ltd., where he led modern retail partnerships and brand development in the soaps category.
Aishvarya Murali, Co-founder of Tuco Kids, expressed excitement about the new addition, saying, “We are thrilled to welcome Chanakya to Tuco Kids. His deep expertise in scaling consumer businesses and building brands will be invaluable as we continue to expand our presence in the kids’ personal care segment.”
Gupta, commenting on his new role, shared, “I’m excited to join Tuco Kids at this pivotal moment. The company’s commitment to creating natural, sustainable personal care products for children, combined with its innovative approach to packaging and formulation, presents a unique opportunity to build a meaningful brand in this underserved segment.”
Founded in 2023, Tuco Kids offers a range of personal care products specifically designed for children aged 3-12. With a focus on natural ingredients sourced from India, the brand’s portfolio includes soaps, lotions, creams, sunscreen, makeup, and deodorants. Tuco Kids takes pride in its commitment to sustainability, using 100% landfill- and ocean-reclaimed plastic for product packaging.
With Chanakya Gupta’s leadership and Tuco Kids’ recent funding boost, the brand is well-positioned to expand its footprint in the growing kids’ personal care market, with a strong emphasis on natural, eco-friendly products.
