Mumbai: Aashirvaad Soya Chunks, a nutritious and flavorful food option from ITC, has become a game-changer for homemakers in West Bengal and Odisha, offering an easy solution for preparing delicious, protein-packed meals that are loved by all.
While soya chunks have long been recognized as a protein powerhouse, their dry and chewy texture has often been a hurdle. Aashirvaad Soya Chunks has addressed this by offering juicy, flavorful chunks with a porous texture that absorbs masala, making them more tender and delightful. Packed with approximately 53g of protein per 100g and free from preservatives and stabilizers, they make for an ideal addition to any meal.
The brand has launched a new television commercial (TVC) featuring popular celebrity couples Subhashree Ganguly & Raj Chakrabarty and Archita & Sabyasachi. The commercial, created by McCann, showcases the couples’ vibrant chemistry as they come together in the kitchen to prepare mouth-watering dishes with Aashirvaad Soya Chunks, highlighting its juicy texture and ability to absorb flavors.
With the catchy tagline, “Juicy Jomjomati, Soya Fatafati!” (Bengal) & “Juicy Jete, Badiya Sete” (Odisha), the campaign celebrates the delightful flavor and juiciness of Aashirvaad Soya Chunks, promising an essential addition to every kitchen. The shared moments of joy and connection around wholesome meals embody the essence of Aashirvaad’s commitment to bringing families together over delicious food.
Speaking about the launch, Anuj Rustagi, COO, Staples & Adjacencies, ITC Ltd., said, “Aashirvaad Soya Chunks is a product that perfectly embodies our commitment to providing high-quality, nutritious, and delicious food options for Indian households. This campaign beautifully captures the joy of shared moments over wholesome meals, showcasing the vibrant chemistry between Subhashree & Raj & Archita & Sabyasachi to convey the distinctiveness of this innovation. With Aashirvaad Soya Chunks, we aim to enhance every dining experience with a burst of juicy flavor and the goodness of high-protein nutrition.”
For homemakers in West Bengal and Odisha, Aashirvaad Soya Chunks offers a quick, nutritious, and tasty solution for meals that everyone will love, ensuring that every family enjoys both the flavors they crave and the nourishment they need.
