Mumbai: Sam & Andy, a strategy-first company based in Mumbai, has leveraged its expertise to bring to life a contemporary hospitality brand, “The Talking Spoons,” a sub-brand of the legacy company Raksha Hospitality. The new venture aims to redefine the big fat Indian wedding experience, keeping pace with the evolving customer preferences and modern wedding trends.
Raksha Hospitality, a renowned name with over 35 years in the hospitality and catering industry, has now introduced The Talking Spoons as a high-end catering service designed to cater to the needs of modern celebrations. With house parties gaining momentum and customer expectations evolving, the brand brings finesse and sophistication to the table, providing a fresh outlook on Indian weddings, particularly in the premium segment. Raksha Hospitality is already among Mumbai’s top 10 vegetarian wedding catering companies, known for its legacy of making weddings unforgettable.
Sam & Andy studied key market dynamics, customer perceptions, and emerging trends to strategize the launch of The Talking Spoons. Their efforts have resulted in a modern yet refined extension of the parent brand, designed to appeal to today’s competitive market while still honoring Raksha Hospitality’s expertise.
Speaking on the partnership, Avani Sanghvi, Director – Raksha Hospitality & CEO – The Talking Spoons, said, “Taking a walk down memory lane, it is nothing short of awe-inspiring to recall the entire journey right from planning to the launch of The Talking Spoons. The passion, research orientation, and dedication displayed by Sam & Andy are commendable. Here’s to scaling new heights in the times to follow.”
On conceptualising the brand, Anindya Ghosh, Founding Partner, Sam & Andy shared, “It has been a rather enlightening journey discovering the diverse facets of the hospitality space and the changing mindsets of customers. Our vision with The Talking Spoons was to create a new-age extension of Raksha Hospitality, which reserves the technical finesse of the parent company but still serves customers with a modernised personality, meeting their expectations. It has truly been a delight where we had a chance to strategize the launch of the brand after receiving valuable inputs from Team Raksha Hospitality.”
Sameer Joshi, Founding Partner, Sam & Andy, added, “Mrs. Avani Sanghvi and Mr. Timir Sanghvi, Director & CEO Raksha Hospitality, are true business visionary duo who are always thinking ahead. The key challenge was addressing a category issue that was impacting revenue. When we proposed a solution closely aligned with the category, the client not only embraced it, but saw it as a long-term fix. Most importantly, we solved the core business problem through a brand-focused lens.”
Sam & Andy’s contribution went beyond just strategy. The team also introduced a new brand identity, crafted the brand’s menu, developed brand assets, and even introduced a cloud kitchen concept to help foster revenue expansion for The Talking Spoons.
