MUMBAI: KDM, a lifestyle and mobile accessories brand did an activation at the Maha Kumbh Mela aimed to strengthen brand recognition and engage with lakhs of devotees. It involved installing 90 mobile charging stations, which is set to charge over 16 lakh phones during the 45-day event. The company’s indigenous KDM-T Technology chargers were available to ensure devotees could stay connected with their family and loved ones. The campaign it said is an example of innovative thinking and social responsibility.
ND Mali, founder KDM said, “KDM has truly made a mark at Maha Kumbh 2025 by filling a crucial gap that was overlooked by administration and private companies – keeping visitors’ mobile phones charged! This move has not only filled a critical gap but also won hearts, earning KDM widespread acclaim for our commitment to keeping visitors connected and charged.”
BH Suthar, co-founder KDM said, “KDM’s mobile charging stations have also empowered the administration, police, NCC, and medical camps, providing a sigh of relief for the real heroes of Maha Kumbh 2025 who have been working tirelessly to serve the visitors. As Maha Kumbh 2025 continues to draw millions of visitors, KDM’s initiative will undoubtedly remain a highlight of the event.”
KDM said that it has developed products under mobile accessories and lifestyle segments which ranges from mobile chargers, earbuds, speakers, neckbands to headphones.
