Shruthi Subramanian, the daughter of Indian advertising veteran Padmanabhan Subramanian (Subbu)—former Chief Executive Officer at Flame Advertising Company and currently Vice President at OTS Advertising—has secured the top position in The Drum’s World Creative Rankings 2025 for copywriters for the second consecutive year. Her exceptional contributions over the past year have seen her work on six of the world’s most awarded campaigns, earning her the top spot. Among these, the impactful ‘855-How-To-Quit-(Opioids)’ campaign for Anzen Health, which she co-created with Serviceplan Munich’s Javier Granados, ranked as the seventh-most awarded campaign worldwide.
MediaNews4u reports on the latest findings from The Drum’s World Creative Rankings 2025, which delves into the leading creative minds shaping the global advertising landscape. Granados, who was not in the top 200 last year, has made a remarkable leap to second place in the rankings. Meanwhile, FCB New York’s creative director Pieter Claeys secured third place, driven by his work on ‘Dreamcaster’ for Michelob—this year’s most awarded campaign globally. Taro Taniwaki from Hakuhodo Tokyo and Antonin Jacquot from Marcel Paris rounded off the top five, thanks to their stellar contributions to major award-winning campaigns.
The World Creative Rankings, compiled annually by The Drum, analyze thousands of creative projects from 24 major industry award programs, including The Drum Marketing Awards and The Drum Awards Festival. These rankings not only spotlight the leading individuals, such as chief creative officers, executive creative directors, and copywriters, but also rank the top agencies, networks, and holding companies by region and country. Additionally, the most awarded advertisers and industry sectors—ranging from Food & Drink to Automotive and Retail—are evaluated based on their creative impact.
With a prolific year behind her, Shruthi Subramanian continues to uphold a family legacy in advertising while carving out her own path as one of the world’s most celebrated copywriters.
