Mumbai: Mashroo, a modern modest wear brand, has announced the signing of cricket sensations Sarfaraz Naushad Khan and Musheer Khan from India, Zimbabwe’s star cricketer Sikandar Raza, alongside music moguls Danish & Dawar as their brand ambassadors. This move marks a significant milestone in Mashroo’s journey, reinforcing its commitment to blending cultural authenticity with contemporary fashion.
Known for its modern, stylish, and culturally aligned fashion offerings, Mashroo has continually evolved to resonate with individuals who seek modest clothing that mirrors both their culture and values. The brand’s new collaborations with globally recognized athletes and artists aim to broaden its influence into both sports and music, two fields where personal identity and cultural expression play a key role.
With the festive season of Eid and Ramadan just around the corner, the timing of these collaborations is ideal. The ambassadors, who are deeply connected to their cultural roots, embody the spirit of Ramadan—discipline, faith, and self-expression.
Commenting on the collaboration, Sarfaraz Naushad Khan said, “Modesty and confidence can go hand in hand, and Mashroo embodies that so beautifully. I’m excited to represent a brand that understands the balance between tradition and modernity.”
Sikandar Raza, Zimbabwe’s cricket sensation, shared, “Mashroo’s philosophy aligns with my core values. It is truly an honour to be part of a brand that celebrates culture while adopting and embracing contemporary fashion.”
The partnership also extends to the music world, with celebrated duo Danish & Dawar, known for their soulful melodies and cultural resonance, joining the Mashroo family. “Fashion and music are powerful expressions of one’s identity. Mashroo’s designs speak to a global audience while staying true to its modest ethos, which is why this partnership feels so natural to us,” said the duo.
Junaid Khan, Co-Founder & Chief of Designs at Mashroo, commented, “This partnership is a testament to our vision of making modest fashion a global movement. Sarfaraz, Sikandar, Danish & Dawar represent excellence in their respective fields, and we’re thrilled to have them as the faces of Mashroo.”
With these high-profile collaborations, Mashroo is set to further establish itself as a trendsetter in the modern modest wear space, inspiring individuals across cultures and disciplines.
