Mumbai: MINI has announced the appointment of Jung von Matt Group Ltd. as its new lead creative agency for international campaigns. The agency, with its London and Zurich offices, will now spearhead MINI’s global creative efforts, succeeding the previous partner following the expiration of existing contracts.
The decision follows an extensive pitch process, with Jung von Matt emerging as the preferred agency due to its international reach, profound expertise, and proven capabilities in the required areas. The collaboration is set to amplify MINI’s creative campaigns globally, tapping into the agency’s strong creative resources across both markets.
“JvM LONDON is thrilled to welcome such an iconic British brand – ironically, this is huge, and we can’t wait to get started.” – Charlie Hurst & Marcos Gemal ECDs
Rob Conibear, MD, added “We are a rare combination – a global network that is still independent. We put together a truly international team for this, proudly led from London and Zurich.”
MINI and Jung von Matt have a history of successful collaborations, having worked together in 2000 and from 2015 to 2021. The new partnership marks a new chapter in this longstanding relationship, promising fresh and innovative creative direction for MINI’s international campaigns.
MINI also expressed its gratitude to Anomaly, the agency that has been its creative partner in recent years, for their successful and fruitful collaboration.
