Mumbai: AnyMind Group, a BPaaS company specializing in marketing, e-commerce, and digital transformation, has announced that it is now a YouTube Partner Sales program partner. This new collaboration enables AnyMind Group to provide reserved advertising inventory on content published by its networked YouTube channels, opening up new opportunities for advertisers and offering affiliated creators the potential to earn more from AnyMind’s extensive pool of advertisers.
With this partnership, advertisers now have access to pre-roll, mid-roll, and post-roll advertising on content published by AnyMind-affiliated creators and channels. The new offering includes programmatic guaranteed ad buys and “100% share of voice reservations,” allowing a single advertiser to serve ads across all views for a creator’s video. This comes with higher priority compared to auctioned ad inventory purchased through the Display & Video 360 platform.
Advertisers will now benefit from deeper access to a wider range of ad inventory through AnyMind Group’s local networks, which include web and app publishers, alongside its growing network of creators via the AnyMind YouTube Reserved Ads program.
For creators, this program presents an opportunity to increase earnings by tapping into more premium advertisers and demand. Affiliated creators will also benefit from the reserved advertising inventory, in addition to their AdSense revenue.
To further enhance targeting and control for advertisers, AnyMind Group is launching interest-specific advertising packages in verticals such as entertainment, sports, lifestyle, and news. These packages will provide advertisers with greater control over their campaigns, enabling more effective contextual targeting of a diverse audience consuming content produced by affiliated creators. The program caters to both niche content creators and those with millions of subscribers.
Online publishers using AnyManager can also leverage this program to generate new revenue streams. Recently, AnyMind Group launched a new feature on AnyManager that allows publishers to automatically create short-form videos from published articles using artificial intelligence.
Punsak Limvatanayingyong, Managing Director of Creator Growth at AnyMind Group, said, “True to our philosophy of ‘Growth for Everyone,’ this program undoubtedly benefits our advertisers, creators, and even publishers by unlocking more powerful outcomes through collaboration with us. Due to our unique business model, we’re one of the few companies that can provide deep accessibility into the advertising ecosystem.”
Siddharth Kelkar, Managing Director of India/MENA and Performance Business at AnyMind Group, added, “This partnership comes at the right time, as we have recently launched a new feature on AnyManager that enables publishers to automatically create short-form videos from published articles using AI. As part of our growth plans this year, we can now provide direct access to a larger scale of video ad inventory across APAC and the Middle East to our clients, including our partnered creators on YouTube.”
As of November 2024, AnyMind Group works with over 2,700 creators and more than 1,700 online publishers across APAC and internationally, continuing to grow its network and unlock new opportunities for advertisers and content creators alike.
