MUMBAI: In a world filled with labels—organic, natural, farm-fresh—consumers often assume they are making healthy choices. Yet, the food industry thrives on opacity, leaving many unaware of where their food truly comes from.
Two Brothers Organic Farms (TBOF), a family-run regenerative organic farm and D2C brand, is changing that narrative with its Farm-to-Fork Traceability Technology. The aim is to provide complete transparency, allowing consumers to track their food’s journey with a scan. Each batch tells a story, documented by TBOF’s Farmer Relationship Managers, who work closely with farmers to ensure that only the highest quality produce reaches consumers.
To drive awareness, TBOF has launched a brand campaign film challenging the industry’s vague labeling. It asks a question: Do consumers really know their food’s origin? The campaign showcase blockchain-backed traceability, powered by Polygon’s smart contract solution, ensuring every step—from sowing to packaging—is transparent and verifiable.
Food quality and sourcing directly impact health, and TBOF believes consumers deserve full disclosure. The Farm-to-Fork Traceability Technology provides real-time insights into every stage—sowing, harvesting, testing, and packing—eliminating hidden processes and enabling informed choices.
Powered by Polygon’s public blockchain, the system guarantees data integrity. Each QR code links to a tamper-proof blockchain transaction, ensuring authenticity and preventing data manipulation. Production events, inputs, and quality checks are securely stored on a decentralized ledger, offering seamless traceability.
Unlike brands using private blockchains with limited credibility, TBOF’s end-to-end system captures and verifies every stage, from seed to shelf.
“We believe food should nourish, not deceive. Consumers deserve full transparency, and we’re proud to make that a reality with blockchain-backed traceability. This campaign fosters trust and empowers consumers with knowledge” said Satyajit Hange, Co-founding Farmer of Two Brothers Organic Farms.
TBOF’s Farmer Relationship Management (FRM) team has spent over three years conducting monthly farm visits and capturing real-time data. Currently, 29 of the brand’s products, including Jaggery Powder, Groundnut Oil, Moringa Powder, Peanut Butter, Chana Dal, Rajma, and Raw Peanuts, feature this cutting-edge traceability solution. This innovation ensures complete transparency, allowing consumers to trace the journey of their food from farm to table. With plans to extend this technology across all 100+ offerings, TBOF is setting a new benchmark for food authenticity and trust in India.
Achieving this level of transparency has been no small feat, but TBOF remains committed to redefining food integrity. As concerns over sourcing grow, the company invites consumers to demand better and join the movement toward greater transparency.
To experience true authenticity, consumers can scan QR codes on TBOF products and uncover their food’s full journey—from farm to fork.
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