Mumbai: Aqualogica, the Gen Z brand under Honasa Consumer’s portfolio known for its lightweight yet effective skincare solutions, has launched a bold and witty new campaign, ‘Feels So Light, Shields So Right.’ The campaign positions Aqualogica’s Glow+ Dewy Sunscreen as the ultimate defense against the sun’s relentless challenges.
The campaign film introduces a unique and playful twist by personifying the sun as Mr. Sun, a fiery and overconfident force who relishes making people rush for shade. He watches as beachgoers hide under hats and umbrellas, feeling smug about his power, until he meets a fearless Gen Z girl who doesn’t flinch. With Aqualogica Glow+ Dewy Sunscreen, she effortlessly applies the ultra-lightweight formula without compromising on sun protection, boasting an impressive SPF 50. Unfazed and confident, she shuts down Mr. Sun’s attempts to scare her, proving that sun protection can be easy, effective, and fearless.
CGI brings Mr. Sun to life, adding a playful layer to the visual storytelling. The campaign cleverly highlights how sun care has evolved from being a cumbersome task to a routine that exudes effortless confidence, positioning Aqualogica as the go-to choice for modern, on-the-go consumers.
Speaking about the campaign, Anuja Mishra, EVP and Chief Marketing Officer at Honasa Consumer Ltd., said, “For years, sun protection has felt like a hassle with thick, greasy sunscreens that weigh you down and make you think twice before stepping out. But today’s consumers, especially Gen Z, don’t want to be held back. ‘Feels So Light, Shields So Right’ reflects this shift, celebrating a carefree, unbothered approach to sun protection. With Aqualogica Glow+ Dewy Sunscreen, we’re not just offering high-performance SPF but also the freedom to enjoy the sun without hesitation. It’s lightweight, powerful, and designed for those who want to live life unfiltered and unafraid, making sunscreen a natural, everyday essential with no stress, no second thoughts.”
Beyond sun care, Aqualogica remains committed to offering lightweight yet effective skincare solutions. From lightweight moisturizers to refreshing hydrating body mists, each product is crafted to complement an active lifestyle, ensuring that skincare remains effortless, effective, and never a burden.
