Mumbai: Havells India has announced the celebrated star couple, Nayanthara and Vignesh Shivan, as its brand ambassadors for the South Indian market. This marks the couple’s first-ever brand endorsement together and represents a strategic move by Havells to deepen its footprint in the region, leveraging their immense influence.
The association with Nayanthara and Vignesh Shivan aligns with Havells’ brand ethos of trust, innovation, and stylish solutions for modern homes. Their widespread appeal and strong connection with South Indian audiences make them the perfect faces to amplify Havells’ market presence in the region.
Parag Bhatnagar, President- Sales, Havells India, shared his thoughts on the partnership, “At Havells, our commitment to delivering excellence drives us to seek out partnerships that amplify our impact. Nayanthara and Vignesh Shivan bring a unique blend of charm, creativity, and credibility, connecting us with a broad spectrum of consumers. Their association will not only bolster our presence in the South but also allow us to tap into new avenues of growth and strengthen our connection with diverse audiences across India.”
Echoing this sentiment, Rohit Kapoor, EVP Brand & Marcom, Havells India, stated, “We are absolutely thrilled to welcome Nayanthara and Vignesh Shivan to the Havells family. South India is a region of strategic importance for us, and it was essential to collaborate with personalities who genuinely embody our brand ethos. We believe their influence will help us strengthen our bond with the region and showcase our commitment to bringing world-class, reliable products to every household in South India.”
Expressing their excitement, the star couple shared, “We are grateful to associate with Havells, a brand known for its commitment to innovation, quality, and trust. Their products have seamlessly blended into everyday life, offering convenience and style to modern homes. As individuals who value excellence and meticulous craftsmanship, we fully support Havells’ mission of providing cutting-edge solutions that empower families, especially strengthening the brand’s positioning in the southern markets. We look forward to being part of this journey and connecting with not just the people of South India, but audiences across the entire country.”
As part of the partnership, Nayanthara and Vignesh Shivan will endorse a range of Havells’ premium products, including:
- Premium Fans
- Small Domestic Appliances
- Lighting Solutions
- Switches
- Water Heaters
- IoT Products
- Wires and Kitchen Appliances
A new campaign featuring the power couple will soon be launched across TV, print, digital, outdoor, and BTL platforms, strategically targeting key South Indian markets.
