Mumbai: Deloitte Touche Tohmatsu India LLP has announced a strategic alliance with CleverTap to revolutionize customer engagement and retention through AI-powered analytics, real-time insights, and omnichannel automation. This partnership aims to help businesses optimize interactions, improve customer loyalty, and accelerate digital transformation across key industries such as BFSI, retail, fintech, and e-commerce.
As businesses shift towards data-driven engagement models, the need for predictive analytics, hyper-personalization, and seamless customer experiences has never been greater. This collaboration will equip enterprises with scalable, AI-driven solutions that integrate seamlessly with their digital strategies.
Hemendra Upadhyay, Partner, Deloitte India, emphasized the impact of this alliance, stating, “In today’s hyper-competitive business landscape, delivering a personalized and customer-centric experience has become a defining factor for success. This partnership is not just about addressing today’s challenges—it is about equipping businesses with the tools and insights to stay competitive in an evolving digital landscape through the power of collaboration.”
Anand Jain, Co-Founder and Chief Product Officer, CleverTap, echoed this vision, adding, “Partnering with Deloitte marks a pivotal step in expanding CleverTap’s reach. Their innovative strategies and local insights, combined with our AI-driven enterprise-grade platform, will empower businesses to drive deeply personalised, scalable engagement. Together, we’re redefining customer connections and accelerating growth across regions.”
Balaji Venkataraman, Partner, Deloitte India, highlighted the role of AI and automation in transforming business strategies: “As businesses move beyond traditional models, they need scalable, AI-driven solutions that integrate seamlessly with their digital strategies to enhance agility and drive meaningful customer engagement. This partnership will bring together Deloitte’s advisory expertise with CleverTap’s advanced technology to enrich customer experiences, increase retention, and drive long-term business value.”
Sidharth Pisharoti, Chief Revenue Officer, CleverTap, added, “Joining forces with Deloitte underscores CleverTap’s commitment to solving critical business challenges by delivering real-time, data-driven insights and personalized engagement at scale. Through our integrated solutions and joint go-to-market initiatives, enterprises can deepen customer relationships, optimize operations, and achieve sustainable growth. Together, we’re setting a new benchmark for how brands accelerate digital transformation and drive market leadership.”
The short-term focus of the alliance includes pilot projects, joint training, and co-marketing initiatives to validate integrated solutions. Mid-term goals involve industry-specific solution development, expanded go-to-market strategies, and continuous feedback-driven optimization. Long-term plans include co-innovation labs, ecosystem expansion, and a commitment to sustainable growth metrics, ensuring impactful digital transformation for clients.
