Mumbai: Netflix India has hit a marketing masterstroke by featuring Sourav Ganguly in a hilarious and unexpected avatar for its upcoming crime thriller ‘Khakee: The Bengal Chapter’. The promotional film, created in partnership with Trailer Park Group, brilliantly blends humor, nostalgia, and Ganguly’s iconic cricketing legacy to engage audiences ahead of the show’s release.
The promo opens with Sourav Ganguly barging onto the set of Khakee: The Bengal Chapter, eager to play a fierce police officer. Initially struggling to bring out raw aggression, he finally taps into his fiery cricketing past—particularly his infamous clash with Greg Chappell—to deliver a convincing performance. As the scene unfolds, Ganguly even jokes about taking down criminals with his signature cover drive, cut, and pull, proving that his dominance over the off-side extends beyond cricket.
Marketing Experts Weigh In on the Campaign’s Success
Ankit Bhatia, Executive Director and Co-founder, White Turtle Studios – A Trailer Park Group Company, shared,”Taking the central marketing strategy of the series and giving it a flip with Dada’s dynamic presence brought authenticity and excitement to the campaign. It gave us an opportunity to blend nostalgia with humor, capturing the essence of entertainment in a way that resonates with viewers.”
Tamagna Ghosh, Managing Director – Asia-Pacific (APAC), Trailer Park Group, added, “As a trusted global partner, working with Netflix India on building the creative strategy for this series has been really exciting. At Trailer Park Group, we are committed to pushing creative boundaries and helping brands build deeper connections with audiences. This collaboration exemplifies our belief in the power of storytelling to create cultural moments that leave a lasting impact.”
A sequel to the highly acclaimed ‘Khakee: The Bihar Chapter’ (2022), this new installment is helmed by Neeraj Pandey and features a power-packed cast including Jeet Madnani, Prosenjit Chatterjee, Saswata Chatterjee, Ritwik Bhowmik, and Chitrangda Singh. With an intense storyline and gripping performances, the show is set to premiere on 20th March 2025 on Netflix.
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