Mumbai: 94.3 MY FM, part of the Dainik Bhaskar Group, has appointed Pooja Maitra as Head – Branded Content. With over 20 years of experience in content development, marketing, and brand strategy, Maitra brings a wealth of expertise to her new role.
Announcing her appointment on LinkedIn, Maitra shared, “Twenty years ago, I stepped into the La La Land of music and entertainment as an RJ, embarking on a truly ‘radio’active journey. Along the way, television and news shaped my path, but once a Radiohead, always a Radiohead! Life comes full circle as I’m starting a new position as Head – Branded Content at 94.3 MY FM – Synergy Media Entertainment Ltd. – Dainik Bhaskar Group!”
Prior to this, Maitra served as Deputy General Manager – Content & Communication at the National Skill Development Corporation. She has also worked with leading media and entertainment brands such as Times Network, Red FM, Rupasi Bangla, Adlabs Films, 107.8 Power FM, and Radio Mirchi.
With her deep expertise in content marketing, copywriting, creative direction, and integrated brand strategy, Maitra is set to drive innovative branded content initiatives for 94.3 MY FM, strengthening its leadership in the radio and digital audio space.
A marketing professional with an MBA in Marketing & Management from West Bengal University of Technology, Maitra’s appointment marks a new phase of creative growth for 94.3 MY FM, leveraging her vast industry experience to craft compelling content strategies.
