New Delhi: Evocus, a beverage innovation, has expanded its portfolio with the launch of the world’s first-ever Black Soda. Designed specifically for the HoReCa (Hotels, Restaurants, and Cafés) industry, this revolutionary product offers an ultra-premium, high-carbonation alternative to traditional soft drinks, enhancing mixology and luxury beverage offerings.
With its bold black hue, smooth flavor, and superior fizz, Evocus Black Soda is crafted using natural ingredients and sustainable packaging, making it a sophisticated and eco-friendly choice for high-end establishments.
Tailored for upscale bars, fine-dining restaurants, and premium hospitality venues, Black Soda redefines luxury refreshment and mixology by providing a unique visual and taste experience.
Speaking on the launch, Clavell Santiago, Head of Sales, HoReCa at Evocus, shared, “We are thrilled to introduce Evocus Black Soda to the HoReCa industry. This product is not just a drink, it’s an experience. I am sure this product will add a luxurious touch to premium establishments and elevate beverage offerings to an entirely new level.”
Adding to this, Sonam Pama, Head of Marketing at Evocus, said, “Evocus Black Soda is not just a category expansion but a category creation, blending luxury, versatility, and sustainability into one unique product. With a robust marketing strategy and a strong focus on the HoReCa sector, we are confident this product will be a resounding success.”
The beverage industry has already taken note of this game-changing product. Janak Thakur, Director of Beverage, Bawri India, expressed his excitement: “Our premium customers are always seeking unique experiences. Evocus Black Soda doesn’t just meet that expectation – it exceeds it.”
Gautam Mansinghani, General Manager – Operations & Development, Perch Wine and Coffee Bar, echoed this sentiment, “A high-carbonation Evocus Black Soda – The Luxe Mix, delivering a crisp, bold fizz with a smooth, clean finish. At Perch Wine & Coffee Bar, we use it to craft our signature Spritz, enhancing both the flavour experience and the visual allure of top-up cocktails.”
Whether served as a standalone luxury refreshment or used as a versatile mixer for cocktails and mocktails, Evocus Black Soda is set to revolutionize premium beverage experiences. This launch marks another milestone in Evocus’ commitment to innovation, quality, and sustainability, offering a one-of-a-kind product that stands out in the global beverage market.
