MUMBAI: WOW Skin Science, a beauty, skincare, and wellness brand, has launched a campaign spotlighting the WOW Sunscreen range, enriched with Aloe Vera and Glutathione. The sunscreen range the company says provides quick absorption, no white cast, water resistance (up to two hours), and seamless makeup compatibility.
Through this campaign, WOW Skin Science aims to spread awareness and make sun care engaging with an exclusive ‘WOW Sunscreen Rhyme,’ designed to make sunscreen application enjoyable and memorable. To add to the excitement, the brand is launching a giveaway, encouraging users to create Reels using the custom audio for a chance to win prizes worth Rs. 1 lakh. By making sun protection effortless and rewarding, this campaign reinforces the importance of daily sunscreen use. Details will be shared soon on WOW Skin Science’s social media.
The importance of consistent sun protection remains a key concern in skincare, yet many consumers struggle with finding the right sunscreen that doesn’t leave a white cast or feel greasy. WOW Skin Science aims to eliminate these challenges with its UVA & UVB protection formula.
“We believe sunscreen should be a joy to wear, not a hassle. Too often, people skip sunscreen because of greasy textures, white cast, or discomfort. With our formulation, we have addressed these concerns head-on, creating an easy-to-use, skin-loving solution that blends effortlessly. It offers high-performance UVA & UVB protection, quick absorption, and a lightweight feel, making sun care a seamless part of your daily routine. Our goal is to make sunscreen an essential, enjoyable step in skincare, ensuring that everyone can stay protected without compromise” said Manish Chowdhary, co-founder, WOW Skin Science.
WOW Sunscreen is available on e-commerce platforms, retail stores, and www.buywow.in.
Here is the link to the rhyme video:
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