Mumbai: BIG FM, a radio network, has announced the launch of an exclusive podcast series, #TheSocialStar. Hosted by RJ Megha, the talk show dives into the journeys of India’s most impactful digital creators, uncovering their strategies, challenges, and defining moments of success.
The first season of #TheSocialStar features a stellar lineup, including Sonal Kaushal, Simran Balar Jain, Prince Gupta, Aditi Agrawal, Shivani Kapila, Sonika Khurana Sethi, and CA Twinkle Jain. The podcast aims to inspire aspiring creators, brands, and marketers by providing an in-depth look at the creator economy and the road to digital influence.
Seamlessly blending radio and digital storytelling, the series goes beyond viral moments, exploring the obstacles, breakthrough strategies, and monetization techniques that define today’s most successful influencers. It also sheds light on how these creators build engaged communities and adapt to the ever-evolving digital landscape.
Speaking on the launch, Sunil Kumaran, COO, BIG FM, said, “As the creator economy continues to thrive, digital influencers have become powerful storytellers, shaping new trends and conversations. At BIG FM, we have always championed innovation and adaptability, and #TheSocialStar is an extension of that vision. By bringing these incredible creators to our platform, we aim to celebrate their journeys while offering valuable insights for aspiring content creators and brands looking to navigate the digital space.”
With #TheSocialStar, BIG FM is reinforcing its commitment to meaningful digital engagement and aims to strengthen its connection with younger audiences.
The podcast is now available on BIG FM’s YouTube channel and major audio streaming platforms, including Spotify, Apple Podcasts, Gaana, JioSaavn, Wynk, Hungama, Google Podcasts, Saregama, and Amazon Prime Music.
