Mumbai: Slurrp Farm, a millet-based children’s food brand, has announced the launch of its latest campaign, ‘New Flavours, Yes Please!’, designed to make mealtime more exciting and nutritious for little ones.
The initiative aims to help parents easily incorporate cereals made with real fruits, wholesome millets, and zero added sugar into their children’s diets. Building on its commitment to early childhood nutrition, Slurrp Farm previously rolled out Slurrp It Up—a free online nutrition guide—at its flagship YES Moms & Dads event in Mumbai last year. The new campaign reinforces the brand’s mission of reducing picky eating habits by introducing diverse flavours early on. For every cereal pack purchased, families will receive a complimentary Ragi cereal pack, with a target of reaching 10,000 moms.
“As mothers, we know how important it is to introduce variety early, helping kids develop diverse tastes and avoid picky eating later in life,” said Meghana Narayan & Shauravi Malik, Co-founders of Wholsum Foods, the parent company of Slurrp Farm and Mille. “By combining millets with real fruit in delicious, kid-approved flavours, we’re making it easy for parents to choose nutritious food that their children genuinely love.”
With over 55 wholesome, guilt-free products—including cereals, snacks, and superfoods—Slurrp Farm continues to address the growing demand for healthy options under its zero-junk promise. The brand’s product portfolio, which also features millet-based pancakes, dosas, upma, noodles, multigrain pasta, cookies, and puffs, is available in more than 5,000 stores as well as across leading e-commerce and Q-commerce channels.
