Bengaluru: What if looking fashionable was so effortless that it started causing real-life disruptions? Myntra’s latest ‘Fashion With Caution’ campaign humorously brings this scenario to life as Bollywood icons Ranbir Kapoor and Triptii Dimri issue a playful ‘public apology’ to everyone who has found themselves in hilariously unexpected situations due to their impeccable fashion choices from Myntra.
From accidental celebrity moments at the airport to unintentionally intimidating the boss on the first day of work, the campaign showcases how Myntra’s Shop by Occasion feature makes dressing up seamless while highlighting the amusing consequences that follow. With sharp humor and relatable storytelling, the ad films reinforce Myntra’s role in making trend-first fashion accessible, reminding viewers to tread stylishly—but with caution!
Abhishek Gour, Director, Brand Marketing, Myntra, shared, “At Myntra, we continuously innovate to make fashion more inclusive, trend-first, and accessible. Myntra’s Shop by Occasion feature and trend-forward collections ensure customers have access to the latest in fashion. With the launch of this campaign featuring Bollywood style icons Ranbir and Triptii, we’re taking a humorous approach to establish how looking effortlessly stylish with Myntra comes with some unexpected but rather entertaining side effects.”
Ranbir Kapoor, speaking about the campaign, said, “Fashion has the power to make a statement without saying a word, and Myntra has made it so effortless that sometimes, it leads to unexpected and hilarious moments. This campaign is a perfect blend of style and humor, showing how looking good is easy, but dealing with the side effects of great fashion—that’s where the fun begins! Being part of this campaign has been an incredible experience, and I love how Myntra brings fashion to life in a way that is engaging, entertaining, and stylish all at once.”
Triptii Dimri added, “Fashion isn’t just about dressing up; it’s about the confidence and energy you bring with it. Myntra has made trendy fashion so effortless that sometimes, it creates moments you never see coming! That’s what makes ‘Fashion With Caution’ so special—it takes everyday scenarios and adds a humorous spin to the impact of great style. Whether it’s stealing the spotlight without trying or unintentionally shaking things up, these films show how fashion can be fun, bold, and full of surprises. Myntra has made fashion effortless and exciting, and I love how this campaign reminds us that sometimes, being too stylish can be its own kind of adventure!”
Myntra’s new campaign takes a playful approach to showcasing the “unintended consequences” of effortless fashion. Featuring Ranbir Kapoor and Triptii Dimri in humorous scenarios, the films depict:
Ranbir Kapoor’s film: Abhay missing his flight due to his trendy airport look, Riya being stuck with a large bill after her chic brunch attire led to mistaken assumptions, and Rehaan getting fired for overshadowing his boss with his sharp dressing.
Triptii Dimri’s film: Priya struggling to find an auto-rickshaw because drivers assumed she had a chauffeur, Rohan inadvertently upsetting his best friend on a date due to his winning style, and Aarya being perceived as unapproachable at the gym because of her fashionable activewear.
Through these witty narratives, the campaign cleverly emphasizes how Myntra’s Shop by Occasion feature makes trend-forward dressing effortless while playfully acknowledging that looking exceptionally stylish can lead to amusing real-life situations.
Adarsh Atal, CCO of Tilt Group, commented on the campaign’s creative direction, stating, “With this campaign, we came from the simple insight that when normal people shop from Myntra, they get undue attention coming their way. Our creative leap of treating this campaign almost like a PSA is to land our campaign thought of ‘Fashion with Caution.’ The shoppers get unexpected attention because they use the Shop by Occasion feature on Myntra, which emboldens their fashion experience and makes them look effortlessly stylish every day.”
Creative Credits:
- Agency: Tilt Brand Solutions
- Production House: Nirvana Films
- Director: Kishore Iyyar
- DOP: Satchit Paulose
- Producer: Ranjan Bhowmick
