Bangalore: In celebration of World Health Day, QNET India has launched its latest campaign, #HealthyCookingFirst, aimed at promoting healthier dietary habits through mindful cooking choices. At the heart of this initiative is Nutriplus Virgin Coconut Oil, one of QNET’s flagship wellness products, which encourages consumers to rethink the very foundation of their meals.
Recognizing the significant role that cooking choices play in overall well-being, QNET’s campaign emphasizes the benefits of Nutriplus Virgin Coconut Oil—a cold-pressed, 100% pure oil known for its rich Medium Chain Triglycerides (MCTs), antioxidant properties, and heart-friendly profile. With the increasing need for healthier alternatives in Indian households, the campaign seeks to inspire consumers to adopt nutritious, natural ingredients in their daily meals.
The #HealthyCookingFirst campaign extends across digital platforms, social media, and customer engagement touchpoints, encouraging users to share their healthy recipes and cooking rituals using Nutriplus Virgin Coconut Oil. Through interactive content, expert insights, and community participation, the initiative highlights the importance of conscious eating and smart ingredient swaps.
On World Health Day, celebrated chef Ayesha Nallaseth, in collaboration with QNET India, unveiled her personal fitness journey and the pivotal role of Nutriplus Virgin Coconut Oil in transforming her cooking habits. In a recently released video, Ayesha discusses the nutritional benefits of cold-pressed oils and showcases a wholesome yet indulgent dessert—Coconut and Jaggery Besan Ladoo—prepared using Nutriplus Virgin Coconut Oil. This recipe not only honors traditional Indian flavors but also demonstrates how small, mindful changes in the kitchen can lead to a healthier lifestyle.
Aligning with QNET’s broader wellness strategy, which has previously championed initiatives around immunity, holistic wellness, and fitness, this campaign seeks to spark a nationwide movement that connects nutrition to overall health.
Nischal C, Head – Corporate Communications, QNET India Region, emphasized the brand’s commitment to well-being, stating: “Our commitment to well-being goes beyond just offering quality products – it’s about building a lifestyle rooted in awareness, conscious choices, and balance. With #HealthyCookingFirst, we aim to inspire healthier cooking habits starting from the most essential ingredient – oil. Nutriplus Virgin Coconut Oil is a testament to our focus on natural, sustainable, and nutrition-first solutions.”
Consumers can join the movement and explore healthier recipes by following QNET India’s official social media pages @qnetindiaofficial and engaging with the hashtag #HealthyCookingFirst.
