Mumbai: Lotus Herbals, a natural beauty care company, has launched a high-impact multimedia campaign for its latest innovation in sun protection – the Safe Sun Ultra Rx Sunscreen Serum SPF 60+ PA++++. As part of its renowned Safe Sun range, this advanced water-based sunscreen offers a powerful blend of skincare benefits and high sun protection, making it an ideal solution for today’s conscious consumers.
The new campaign will be rolled out across OTT platforms like Jio and Hotstar, regional television channels, and major social media platforms. Aimed at amplifying brand visibility and appealing to a broader audience, the campaign is strategically crafted to engage the Gen Z and millennial demographics.
The brand film takes a playful and youthful approach, opening in an outdoor setting where two young girls on a see-saw discuss the common compromises with regular sunscreens—breakouts, heavy white casts, and skin irritation. Their dilemma is addressed by a savvy young protagonist who introduces them to the Safe Sun Ultra Rx Sunscreen Serum SPF 60+, highlighting its unique formulation infused with Cica for skin barrier repair and Hyaluronic Acid for deep hydration. With a lightweight, water-based formula that blends into the skin in just five seconds, the product promises zero white cast, is dermatologically tested, and is suitable for all skin types.
Speaking on the new Safe Sun campaign, Nitin Passi, Chairman and Managing Director, Lotus Herbals, said, “Our new campaign for the Safe Sun UltraRx Sunscreen Serum highlights the unmatched protection this sunscreen offers and also celebrates the aspirations and needs of the modern woman. This revolutionary water-based serum, with SPF60+ PA ++++ emboldens women to combat the sun, with unwavering confidence, while nurturing healthy blemish-free skin.”
The campaign culminates with the reveal of the refreshed packaging of the Safe Sun range, emphasizing a bold and modern aesthetic aligned with the tastes of younger consumers.
To ensure a 360-degree brand experience, Lotus Herbals will support the campaign through in-store branding with banners, danglers, table-tops, and posters. The brand will also activate its digital presence across Facebook, Instagram, YouTube, and the official Lotus Herbals website to engage with audiences and drive home the message of uncompromised sun protection.
