New Delhi: Statiq, an EV charging network, has launched a dynamic, hyperlocal campaign across three high-potential regions—Chandigarh, Kerala, and Bengaluru—as part of its ongoing efforts to make EV charging more accessible, trusted, and regionally resonant. The campaign aims to deepen local awareness, drive app installs, and reinforce Statiq’s leadership in enabling seamless electric mobility.
With an expanding network of over 8,000 chargers, Statiq is enabling India’s EV ecosystem through a mix of smart infrastructure and a user-friendly mobile app. This latest campaign combines on-ground community engagement, regional influencer partnerships, high-visibility OOH, targeted digital outreach, and integrated print and radio promotions—all designed to speak directly to EV users in their own cities and languages.
Speaking on the campaign, Akshit Bansal, Founder & CEO, Statiq, said, “EV adoption in India is no longer restricted to Tier-1 metros. Real change is happening at the hyperlocal level—in residential neighborhoods, on highways, and in community hubs. With this campaign, we want to build lasting relationships with our users by being visible, trustworthy, and accessible at every touchpoint. Chandigarh, Kerala, and Bengaluru are just the beginning—we’re excited to take this momentum to more cities in the coming months.”
Each of the selected regions is witnessing rapid growth in EV adoption and infrastructure readiness. Statiq already has 400+ public chargers in Kerala and 600+ in Bengaluru, with Chandigarh emerging as another promising market. The campaign highlights these local milestones while offering city-specific incentives such as promo codes (KRL200, CHD150, and BLR100) to encourage first-time app downloads and charging usage.
The brand is also engaging lapsed and new users through real-time digital ads on Meta and Google, WhatsApp broadcasts, and push notifications. To ensure deeper cultural relevance, Statiq has partnered with regional influencers to create relatable EV content in local languages—focusing on daily routines, family travel, and eco-conscious commuting.
Offline, the company is activating community events, retail stalls, and live demos to showcase its app and charging technology. First-time users are being offered wallet credits and cashback, reinforcing trust while lowering the entry barrier to EV adoption.
With this multi-pronged strategy, Statiq is not only addressing barriers around range anxiety and infrastructure accessibility but also fostering grassroots-level conversations around green mobility.
This campaign builds on the success of Statiq’s earlier initiative, ‘One Country, One App, All EV Chargers’, which unified charging stations from multiple providers into a single platform—simplifying access and boosting confidence among India’s growing EV user base.
