Mumbai: Choreograph India, the data and technology arm of WPP, has announced the appointment of Vishal Jacob as President – AI & Digital Solutions. In this strategic role, Vishal will lead the AI charter for GroupM India, focusing on developing and scaling AI-driven solutions that deliver smarter, more impactful outcomes for clients.
Prior to this, Vishal served as Chief Transformation Officer at Wavemaker India, where he played a pivotal role in accelerating digital maturity and transformation. With over two decades of experience across digital strategy, media planning, and marketing analytics, Vishal brings a wealth of knowledge to his new leadership mandate.
In his new capacity at Choreograph India, Vishal will also collaborate closely with the digital leadership across GroupM to design integrated digital solutions that merge data, technology, and creativity to solve client challenges and deliver business growth.
Announcing his new role on LinkedIn, Vishal shared, “Excited to start a new journey with Choreograph India as part of the GroupM family! In this new role, I’ll be leading the AI charter for GroupM India and working closely with the digital leadership teams to craft integrated digital solutions that drive impact for our clients.”
He further expressed gratitude toward his previous team, saying, “As I step into this new chapter, I also want to take a moment to express my heartfelt gratitude to everyone at Wavemaker India. The last 4 years have been one of the most fulfilling and inspiring phases of my professional journey—thank you for the support, collaboration, and memories that will stay with me always. Here’s to new challenges and bold ideas powered through data and tech.”
Throughout his career, Vishal has held key positions at prominent firms including GroupM, Maxus, Mindshare Interaction, and Smile Interactive Technologies Group. His core strengths span demand generation, digital media, mobile advertising, media buying, marketing strategy, and analytics—making him well-poised to lead Choreograph’s innovation charter in India.
Choreograph connects the world’s data to help leading advertisers achieve greater business impact. Vishal’s appointment underscores the company’s commitment to leveraging cutting-edge AI and digital solutions to empower clients and drive growth across the GroupM ecosystem.
