Mumbai: In a move to strengthen its corporate governance and bring enhanced strategic depth to its leadership, digital-first advertising agency Liqvd Asia has appointed Anasuya Chaudhuri-Ghosh as an Independent Director to its Board.
An industry veteran with over 25 years of experience across insurance, operations, and digital transformation, Anasuya’s appointment underscores Liqvd Asia’s commitment to fostering objectivity at the board level, enriching leadership diversity, and driving long-term stakeholder value. Her presence will bring fresh, future-forward perspectives to the agency’s growth strategy.
Anasuya began her career at LIC of India and has held senior leadership positions across prominent organizations including Birla Sun Life Insurance, AMP Sanmar Life, Reliance Nippon Life, IndiaFirst Life, and Edelweiss Tokio Life. Her recent advisory roles during the COVID-19 pandemic with InsurTechs like Loop Health and Livwell Asia, along with her contributions to the India Insurtech Association and SEBI-registered YAN Angel Fund, further elevate her cross-sector expertise.
Currently serving as Head – Marketing at Star Union Dai-ichi Life Insurance (SUD Life), Anasuya leads marketing transformation and digital innovation. Her appointment to Liqvd Asia’s board is in a personal capacity and remains independent of her current executive role.
Arnab Mitra, Founder, Liqvd Asia, said: “We are delighted to welcome Anu to the Board as an Independent Director. Her deep expertise in strategic leadership, digital transformation, and business operations will bring invaluable perspectives to our governance framework. Anu’s sharp strategic acumen, operational depth, and passion for digital-first thinking will add tremendous value to our boardroom conversations. Her appointment marks a significant milestone in our journey as we continue to scale with integrity, innovation, and a future-focused vision.”
Anasuya Chaudhuri-Ghosh added: “I’m excited to join the Board of Liqvd Asia at such a pivotal point in its journey. The agency’s bold, tech-forward vision and its ability to blend creativity with technology resonate deeply with my passion for digital transformation and purpose-led innovation. I look forward to collaborating with the leadership team to drive strategic growth, strengthen governance frameworks, and contribute to creating meaningful, long-term value for all stakeholders.”
The appointment highlights Liqvd Asia’s dedication to building a resilient, inclusive leadership ecosystem and signals its intent to evolve as a purpose-driven, strategically governed creative force in the digital advertising industry.
