Gurugram: As India dives headfirst into another electrifying IPL season, VDO.AI, a global advertising technology company, has unveiled its latest innovation: Cricket-Themed Ad Formats. Designed specifically for Connected TV (CTV) and Display environments, the formats — QuickFrame, Interactive Storytelling, and InMotion — promise to reshape how brands engage audiences during cricket’s biggest extravaganza.
Aimed at helping marketers leverage the excitement of live matches, these dynamic ad formats allow brands to integrate real-time match scores and event-triggered messages (like sixes, boundaries, and wickets) directly into their ads, enhancing viewer interaction and significantly boosting brand recall.
To take interactivity a step further, VDO.AI’s formats offer customisation with team-colored animations, integrated QR codes, and interactive carousel galleries — features that allow viewers to instantly explore offers, book services, or unlock promotions in real time.
The innovation is powered by Dynamic Creative Optimisation (DCO) technology, driven by AI and a robust contextual engine, ensuring ads are relevant, timely, and deeply engaging.
Amitt Sharma, Founder and CEO of VDO.AI, commented on the launch, “At VDO.AI, we operate at the dynamic intersection of brands and advertising platforms, serving as the bridge that empowers both to elevate their advertising strategies through our innovative ad solutions. With our newly launched cricket-themed ad formats, we are not only reimagining the way brands advertise during sporting events but also setting a new benchmark to drive engagement and return on investment (ROI). By moving beyond passive, run-of-the-mill ads to dynamic, interactive experiences, our vision is to supercharge advertising, empowering brands with innovative tools that drive deeper audience engagement and lasting brand recall.”
Arjit Sachdeva, Co-founder and CTO of VDO.AI, added, “As cricket viewership, especially IPL, in the country has scaled to unprecedented heights, brands are vying for consumer attention and want to leave no stone unturned to maximise the ROI of their advertising campaigns. At VDO.AI, technology is at the core of everything we do. From real-time scorecard integrations to dynamic, moment-driven creatives and interactive QR codes, VDO. AI’s cricket-themed ad formats have the potential to help brands cut through the noise and transform such cricketing events into a hub for digital engagement.”
As IPL 2025 reaches fever pitch, VDO.AI’s cutting-edge solution presents a unique opportunity for brands to stand out, delivering high-impact messaging in real-time, and ensuring campaigns hit a six with audiences across digital platforms.
