Mumbai: Global advertising technology company The Trade Desk has appointed Ron Lamprecht as Chief Business Development Officer and Senior Vice President, as the company strengthens its strategic partnerships and prepares for its next phase of global growth.
In the newly created role, Lamprecht will focus on building strategic partnerships, developing new commercial models and identifying enterprise-wide global opportunities. He will report to Vivek Kundra, Chief Operating Officer at The Trade Desk, and will be based in New York City.
Lamprecht brings more than 25 years of experience in driving growth, strategic partnerships and business development across the technology and media industries. Prior to joining The Trade Desk, he spent seven years as Director of Corporate Business Development at Amazon, where he led strategic initiatives and partnerships. Earlier, he spent 18 years at NBCUniversal in various leadership roles, including serving as Executive Vice President of Digital Enterprises.
Commenting on the appointment, Vivek Kundra, Chief Operating Officer at The Trade Desk, said, “Ron has a proven track record of building strategic partnerships and identifying new opportunities that create long-term value. As advertisers and media owners navigate a rapidly evolving landscape, we’re investing in the relationships and capabilities that will help our clients grow. Ron’s deep experience across technology, media, and enterprise business development makes him the ideal leader to help accelerate our next phase of growth.”
Speaking on his appointment, Ron Lamprecht said, “The advertising industry is entering an exciting new era, and The Trade Desk is uniquely positioned to help shape its future. I’ve long admired the company’s commitment to innovation, customer success and the open internet. I’m excited to join this exceptional team and work alongside our partners to deepen strategic relationships, unlock new opportunities for growth and help drive the next chapter of the company’s success.”
The appointment reflects The Trade Desk’s continued investment in expanding its global partnership ecosystem and strengthening its commercial capabilities across the advertising technology landscape.
Lamprecht will assume his new role on July 27. His appointment follows recent additions to The Trade Desk’s executive leadership team, including Nate Olmstead as Chief Financial Officer, Sarah Gavin as Chief Marketing Officer and Executive Vice President, and Kristi Argyilan as Chief Commercial Officer and Executive Vice President.
