Mumbai: As Škoda Auto commemorates 130 years of global automotive excellence and celebrates 25 years of its journey in India, the company has launched an inspiring new campaign titled ‘Škoda Superstars’. Focused on celebrating passion, persistence, and personal triumphs, the campaign highlights stories of individuals who dared to dream and succeeded, mirroring Škoda’s own enduring spirit.
At the centre of this initiative is Škoda Auto India’s first-ever ‘Brand Superstar’, renowned Bollywood actor Ranveer Singh, alongside the brand’s iconic cars through the decades. The new campaign film draws powerful parallels between the resilience of Škoda’s founders, Laurin and Klement, and today’s modern-day heroes across various walks of life, culminating in a strong call to action: celebrate your journey.
Petr Janeba, Brand Director, Škoda Auto India, shares, “The ‘Škoda Superstars’ campaign is not just a tribute, it’s a movement. It’s our way of honouring the spirit of determination and drive that has defined Škoda Auto since 1895 and continues to thrive in the people around us today. As we celebrate 130 years globally and 25 years in India, we want to go beyond just showcasing our cars. We want to celebrate the human stories that mirror our own journey, from vision and grit to achievement. Through this campaign, we’re inviting every individual to share their personal triumphs and become a part of the Škoda legacy. Because in the end, it’s not just about where you come from, but how far your passion and work ethic can take you.”
As part of the ‘Škoda Superstars’ campaign, Škoda Auto India is also offering fans a unique opportunity to share their own stories of dreams realized and milestones achieved. Participants can upload a personal photograph reflecting their journey and generate a special double-exposure image featuring themselves alongside a Škoda car—symbolizing the fusion of personal achievement and the brand’s storied legacy.
Entries posted on social media using the campaign hashtag and tagging @SkodaIndia and @FansOfSkoda will be eligible for selection. A total of 25 winners will be shortlisted and awarded an extraordinary Škoda Auto experience in Prague, offering them a closer connection to the brand’s rich European heritage.
