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Kwality Wall’s launches ‘The Dairy Factory’ to innovate at-home ice cream experience

by MN4U Bureau
April 29, 2025
in Campaigns
Reading Time: 2 mins read
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Kwality Wall’s launches ‘The Dairy Factory’ to innovate at-home ice cream experience
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Mumbai: As summer heats up, Kwality Wall’s, an ice cream brand, is turning up the cool with the launch of its all-new premium offering — The Dairy Factory. Designed to elevate the at-home dessert experience, The Dairy Factory features slow-churned ice creams made with real dairy, bringing a creamier taste and smoother texture to every bite.

Available in four crowd-favourite flavours — Vanilla, Butterscotch, Mango, and Chocolate — The Dairy Factory comes in indulgent tubs and party packs, now available across general trade and quick commerce platforms.

Crafted using a slow-churn technique, the ice creams are made in small batches, where the mix is churned at a much slower pace to break down ice crystals and incorporate air gradually. This artisanal approach results in a luxuriously rich and velvety texture that sets the brand apart from regular ice creams.

With its emphasis on real dairy, small-batch production, and a slow-crafted process, The Dairy Factory celebrates the artistry of ice cream-making — a treat for both traditional dessert lovers and modern indulgence seekers. Whether it’s a weekend wind-down, a cozy IPL match with friends, or a family celebration, The Dairy Factory promises to make every moment more memorable.

Toloy Tanridagli, Head of Ice Cream Business, HUL, commented on the launch, “We are on a mission to put smiles on people’s faces and have been consistently investing in innovations so that we have something for everyone. Today, Kwality Wall’s provides a complete and varied range of delights to address consumer needs, right from luxurious ice creams to accessible multi-format frozen desserts and more. The Dairy Factory’s slow churned ice creams are a wonderful innovation range made with real dairy and premium ingredients which come together through a slow churn process. The differentiated technology enhances the experience, marrying traditional nuances with modern preferences.”

With this launch, Kwality Wall’s continues to expand its footprint across segments, tapping into evolving consumer demands for indulgent, high-quality desserts. The Dairy Factory is now available in stores nationwide — just in time for a summer of celebration, comfort, and creamy delight.

Tags: Kwality WallsThe Dairy FactoryToloy Tanridagli

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