New Delhi: FloraSoul, the luxury Ayurvedic skincare brand known for its blend of ancient wisdom and modern science, has appointed Team Pumpkin as its official social media agency. The move marks a strategic step toward building a serene yet impactful digital presence for the brand in India’s competitive skincare landscape.
FloraSoul’s philosophy is rooted in conscious beauty — a space where purity, purpose, and presence converge. With its growing presence among wellness-conscious consumers, the brand aims to nurture an engaged digital community that values holistic living and soulful self-care.
Under this new partnership, Team Pumpkin will manage FloraSoul’s digital ecosystem, including content strategy, social storytelling, and campaign execution. The agency’s Bangalore team will spearhead the mandate, ensuring that every piece of digital communication reflects the brand’s core ethos.
Speaking on the collaboration, Garima Ahuja, Founder of FloraSoul, said, “At FloraSoul, our essence lies in soulful beauty, where purity, purpose, and presence meet. We needed a digital partner that could capture this essence without noise. Team Pumpkin’s thoughtful approach and creative strength felt aligned from the start.”
Swati Nathani, Co-founder of Team Pumpkin, expressed her enthusiasm about the partnership: “FloraSoul isn’t just a skincare brand. It’s about making a conscious lifestyle choice for a soulful experience. The opportunity to shape a digital narrative rooted in Ayurveda, yet relevant to today’s audience, is incredibly exciting for us.”
