Kolkata: In a strategic move aimed at strengthening leadership for global growth, Digital Abhiyan Pvt. Ltd., a digital strategy and creative agency, has announced the elevation of Pooja Tulsian as Chief Operating Officer (COO) and Debasis Bar as Creative Head. These appointments reflect the company’s long-term vision of becoming a globally recognized digital powerhouse rooted in innovation, creativity, and impact.
With over nine years at Digital Abhiyan, Pooja Tulsian has played a pivotal role in building the agency’s portfolio across major accounts including ABP, Times of India, West Bengal Tourism, and Emami. Her leadership has been instrumental in driving large-scale campaigns and forging strategic partnerships. Her elevation to COO comes as a natural progression of her exceptional contributions and a shared vision to take Digital Abhiyan beyond borders.
Debasis Bar, with eight years of creative leadership at the agency, is known for his disruptive storytelling and original brand narratives. As Creative Head, he will steer the agency’s creative vision, especially as Digital Abhiyan aims to craft campaigns that resonate globally while retaining local authenticity.
Abhishek Pratap Singh, CEO, Digital Abhiyan, said, “Pooja and Debasis are not just colleagues; they are visionaries who have helped shape the ethos of Digital Abhiyan. Their elevation is a reflection of their relentless drive, passion, and belief in what we’re building. They bring the perfect blend of aggression, innovation, and creativity — exactly what the next chapter of Digital Abhiyan demands.”
As the agency prepares for global expansion and deeper international collaboration, the leadership restructuring underscores Digital Abhiyan’s commitment to nurturing talent, scaling innovation, and delivering transformative solutions across platforms and markets.
