Mumbai: Actor and entrepreneur Rhea Chakraborty has unveiled “Freedom,” the latest campaign from her fashion label Chapter 2, marking a bold new expression of individuality, reinvention, and personal liberation. Co-founded with her brother Showik Chakraborty, the brand has consistently positioned itself as a symbol of fresh starts and unapologetic self-expression.
“Freedom” is more than just a collection — it’s a declaration. Minimalist in aesthetic but deeply emotional in tone, the campaign encapsulates the spirit of breaking away from societal expectations, past labels, and limitations. With this campaign, Chapter 2 continues to champion narratives of hope and resilience, especially for today’s generation seeking authenticity and meaning in fashion.
Announcing the campaign on Instagram, Rhea shared a powerful behind-the-scenes reel from the shoot, writing, “My Freedom looks like this! Yours? Freedom collection live now. www.chapter2drip.com”
The reel offers raw, unfiltered moments — reflective of Rhea’s personal journey and the brand’s philosophy of turning vulnerability into strength. From the fluid movement in the visuals to the expressive styling, the campaign brings to life what it means to reclaim one’s story with confidence and grace.
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