MUMBAI: The PEDIGREE brand in India has launched a campaign powered by Bollywood actress Kriti Sanon. This latest strategic partnership looks to drive awareness about their PEDIGREE Gravy range amongst pet parents in India.
The PEDIGREE brand in India has looked to educate families on balanced pet nutrition. This new campaign, with Kriti Sanon’s champions the benefits of the wet food category. “Pet parenting in India is evolving, and as market leaders we are confident about the readiness of pet parents to dive deeper into their pet’s nutritional needs, and our gravy range promises to fulfill that deepening demand,” said Ayesha Huda, Chief Marketing Officer, Mars Petcare India. “With Kriti, we’re celebrating both the emotional bond and the nutritional benefits that the PEDIGREE Gravy brings to pet homes, aiming to make it a mealtime staple.
Sanon said, “Feeding time is one of my favorite parts of the day with my pet — there’s this beautiful moment of connection and excitement. It’s not just about the food; it’s about the trust and love they show you in that moment. The PEDIGREE brand stands for making choices that reflect your love, and I’m proud to help highlight the goodness of their gravy range.”
India’s pet food market, currently valued at $0.5 billion, is expected to triple by 2035, driven by rising urban pet adoption, increasing awareness about pet health, and the shift toward packaged pet nutrition. The PEDIGREE brand in India continues to lead this transformation, helping pet parents make informed decisions through both education and emotional storytelling.
The PEDIGREE gravy range offers 100% complete and balanced nutrition when fed as recommended and appeals even to selective or sensitive eaters. It is specially designed for both puppies and adult dogs, containing quality protein, essential vitamins and minerals, and moisture to support hydration and overall health.
