Mumbai: HDB Financial Services (HDBFS) has been honored with the prestigious “Marketing Campaign of the Year 2025” title at The Great Indian BFSI Awards, for its impactful and emotionally resonant campaign launched in association with the Pro Kabaddi League (PKL).
Chosen by a distinguished jury comprising leaders from across the BFSI sector, the award recognizes HDBFS’s campaign as a benchmark in marketing excellence for the year.
Inspired by the spirit of ‘Jeet Pakki’, the campaign struck a powerful chord with audiences across the country. It not only captured the energy and determination of the game but also mirrored the everyday grit and aspirations of individuals pursuing their dreams.
“We are honoured to receive this prestigious recognition,” said Anand Bhatia, Chief Data and Analytics Officer of HDB Financial Services. “‘Jeet Pakki’ is more than a tagline. It is a promise to our customers; it is a movement to inspire and enable. This award is a testament to the collective effort of our team and our unwavering belief in the spirit of Bharat.”
The campaign ran in tandem with the electrifying action of the PKL season, deploying multi-platform storytelling and strategic engagement to connect with viewers across diverse demographics. It also featured festive offers across HDBFS’s wide range of financial products — from Consumer Durable and Personal Loans to Two-Wheeler, Business, and Gold Loans — making financial empowerment more accessible than ever.
The win underscores HDBFS’s dedication to creating campaigns that don’t just promote products but resonate with India’s ambitions and values.
As HDBFS celebrates this recognition, it reaffirms its commitment to supporting individuals on their journey toward progress and success — because when ambition meets opportunity, Jeet is always Pakki.
