Mumbai: BIG FM has taken a significant leap in its digital evolution with the launch of BIG Live — a new digital content platform that promises to empower smart, informed living for India’s new-age audience.
Launched under the brand’s core mission of Enriching Everyday Life, BIG Live (www.biglive.com) is positioned as a premium content hub offering curated, category-specific stories across diverse verticals including real estate, automobiles, health & wellness, entertainment, travel, food, fashion, finance, technology, and jewellery.
BIG Live is built on the principles of engaging storytelling, intuitive user experience, and high-impact advertising — combining the best of digital innovation with BIG FM’s well-established content and audience understanding. With its dynamic tagline ‘Fuel Your Life’, the platform seeks to serve as a catalyst for transformation, arming users with practical, culturally relevant knowledge designed to elevate their daily lives.
Speaking about the launch, Abe Thomas, CEO, BIG FM, said, “BIG Live is a natural extension of BIG FM’s content leadership and deep audience understanding. With this platform, we are moving beyond audio to offer diversified, high-quality digital content that informs and engages. Today’s audience craves more than just information—they seek fuel for their ambitions. BIG Live is designed to deliver just that. For advertisers, it opens a powerful new channel to reach focused audiences through contextual, high-impact campaigns, backed by our proven sales strength and market trust.”
Sunil Kumaran, COO, BIG FM, added, “We are thrilled to introduce BIG Live, a vibrant digital platform designed for users who aspire to stay smart, sharp and ahead of the curve. With this platform, we are presenting a content ecosystem where radio and digital come together to create a media brand that inspires and influences. It connects users with high-value content, serving as a hub where knowledge is blended with lively tone, encouraging meaningful action.”
BIG Live marks a bold step in BIG FM’s transformation journey — not only strengthening its digital presence but also unlocking new monetisation avenues and expanding its influence as a content-first media powerhouse. The platform blends provocative, aspirational, and intelligent narratives with a hyper-local and action-oriented approach, aiming to build deeper communities and more meaningful engagement between users and service providers.
