Bhuvan Bam, AMD collaborate to promote their latest Ryzen AI 300 Processors

MUMBAI: AMD launches its latest campaign with Bhuvan Bam, bringing together his characters to show how the new AMD Ryzen AI processors fit into our everyday lives. The new AMD RYZEN AI 300 aims to meet every need, from turning text prompts into real images to translating over 46 languages. Much more – just like Bam, it’s versatile and switches into any role you want it to take up. That is the campaign’s message.

Adding to the fun, Anup Soni steps in as the cop investigating a ‘missing laptop’ only to return it with a dose of humour and a growing curiosity to get one for himself.

The new campaign looks to balance entertainment and innovation, using humour and storytelling to highlight that AMD Ryzen AI 300 isn’t just smart tech – it’s smart, fun, and made for everyone.

“AMD Ryzen AI 300 is built to make AI feel real and useful in everyday moments. It is not just about performance, but about how naturally it fits into the way we live and work. This campaign brings that idea to life through Bhuvan’s world, making advanced tech feel simple, smart and relatable,” said Mukesh Bajpai, marketing head, AMD India.

“The new AMD Ryzen AI is packed with brains, speed, and serious multitasking mojo — just like Bhuvan in all his avatars. From creator to entertainer to tech geek, he switches roles as smoothly as Ryzen AI handles tasks. This campaign is a celebration of that shared versatility, using Bhuvan’s charm to bring the magic of AMD Ryzen AI to life,” said Gaurav Arora, Co-Founder, Social Panga.

Talking about the collaboration with AMD Bam shared, “Collaborating with AMD on this campaign was an absolute blast. It’s always exciting to work with a brand that’s equally passionate about innovation”.