New Delhi: Global performance marketing giant Admitad has unveiled its OEM Advertising solution in India, enabling local brands and app developers to tap into a potential audience of over 1.5 billion mobile users worldwide through direct integration with smartphones.
The launch marks Admitad’s next big move after its successful rollouts in markets such as Indonesia. With partnerships secured with major smartphone manufacturers like Samsung, Xiaomi, Vivo, OPPO, and Huawei, the OEM Advertising solution promises brands in India — especially those in Tier 1 to Tier 3 cities — a powerful new channel to boost visibility and user engagement.
By integrating branded content into key smartphone touchpoints — such as lock screens, pre-installed apps, notifications, and alternate app stores — the solution allows brands to engage users from the very first interaction with their device.
“India is one of the fastest-growing smartphone markets in the world, with users spending the majority of their day on mobile. Our OEM Advertising solution gives brands a chance to engage consumers at the beginning of their device journey, providing wide reach, precision targeting, and measurable results while still respecting user privacy,” said Neha Kulwal, Managing Director, APAC & India at Mitgo, the parent company of Admitad.
The offering includes performance-based pricing models such as CPI, CPA, and hybrid formats, allowing brands to pay only for actual results — whether it’s app downloads, activations, or deeper funnel engagement. A suite of formats including native ads, dynamic preloads, and branded folders ensures brands can maintain a consistent presence throughout the customer journey.
Built-in fraud detection and tracking technology further ensures transparency and campaign integrity, making the offering a robust choice for advertisers in India’s app-driven economy.
With over 90% of Indian internet users relying on mobile devices, Admitad’s OEM Advertising solution arrives at a crucial time, offering marketers a scalable, privacy-safe route to fuel mobile growth and app adoption in one of the world’s most dynamic digital markets.
