Delhi: Sparsh Pearl has announced the onboarding of Bollywood icon Saif Ali Khan as its official brand ambassador. The strategic move is designed to deepen Sparsh Pearl’s connection with premium and urban consumers, aligning the brand with style, sophistication, and enduring quality.
As part of a two-year collaboration, Saif Ali Khan will headline a comprehensive 360-degree marketing campaign across television, digital platforms, OTT media, and outdoor advertising. He will represent the brand’s flagship Sparsh Pearl taps as well as FlowShield pipes, a high-performance sub-brand known for its durability and precision engineering.
The announcement coincides with the unveiling of Sparsh Pearl’s refreshed brand positioning through its new tagline — “Style Kamaal, Chale Saalon Saal” — capturing the essence of the brand’s commitment to high-quality, stylish, and long-lasting bath solutions.
With a reputation for rust-free, leak-free, and maintenance-free innovations, Sparsh Pearl is reinforcing its brand presence in the premium segment of India’s growing home improvement and construction market. The choice of Saif Ali Khan, known for his regal charm and refined image, is a deliberate move to underscore the brand’s core values of luxury, class, and enduring elegance.
The brand also announced the launch of the Volto Series — a cutting-edge collection of CP bath fittings designed to offer a superior user experience through advanced engineering and modern aesthetics.
Naresh Garg, Chairman & Managing Director, Sparsh Pearl, said, “At Sparsh Pearl, we’ve always believed in raising the bar of excellence. With a strong legacy of 30 years, our vision is to achieve new benchmarks in quality and customer satisfaction. Saif Ali Khan, with his refined persona and enduring legacy in Indian cinema, perfectly aligns with our brand values. We are confident that this association will help us scale new heights and connect deeply with our customers.”
Manish Gupta, President – Sales & Marketing, Sparsh Pearl, commented, “Our strength lies in the trust we’ve earned from our wide network of distributors, dealers, and millions of satisfied customers. With Saif Ali Khan joining us, we aim to reach a more premium, urban audience. To support this goal, we are launching an aggressive 360-degree marketing campaign across TV, digital, OTT, and outdoor channels, which will run through the next financial year.”
Archit Garg, Director, Sparsh Pearl, added, “Innovation and R&D has always been the cornerstone of Sparsh Pearl’s journey to bring advanced, stylish, and user-friendly solutions to the market. Sparsh Pearl’s global footprint now spans over 20 countries, a testament to our dedication to quality and design that resonates beyond borders. With Saif Ali Khan joining us as the face of the brand—an icon with international appeal and fan following across the world—we’re confident this partnership will further strengthen our presence in global markets and open new avenues for strategic expansion.”
