Gurugram: VDO.AI has launched a breakthrough In-Scroll Display Ad Format, breathing new life into static ads by combining visual impact with interactive motion. Designed to function seamlessly across both desktop and mobile, this first-of-its-kind format is set to redefine how brands engage with digital audiences.
Merging static imagery with immersive 3D scrolling, the In-Scroll Display Ad Format uses a unique 50-50 split screen layout. One side features a bold, static brand image, while the other introduces an engaging, scroll-activated interactive experience that showcases product features, storytelling, and calls-to-action—resulting in an uplift of over 25% in engagement rates.
Commenting on the launch, Amitt Sharma, Co-founder and CEO of VDO.AI, said, “The In-Scroll Display Ad Format from VDO.AI infuses static ads with new vitality, offering brands a powerful tool to visually showcase their products to viewers. As audiences become increasingly discerning about the content they engage with, this innovative, scroll-activated format is designed to captivate attention and foster meaningful interaction”.
Arjit Sachdeva, Co-founder & CTO of VDO.AI, added, “At VDO.AI, our dedication to continuous innovation ensures that our advertising solutions keep pace with the rapidly evolving digital landscape. The launch of this In-Scroll Display Ad Format exemplifies our dedication to offering cutting-edge solutions that help brands stand out in an increasingly competitive digital environment. We are proud to enhance our suite of offerings to ensure brands have the very best tools available to capture and retain audience attention.”
By bridging creativity and technology, this new format empowers advertisers to not only capture but retain user attention in a highly cluttered ecosystem. The launch further reinforces VDO.AI’s mission to deliver high-performance advertising solutions that push the boundaries of conventional display formats.
