Mumbai: In a quirky yet powerful move to highlight the importance of responsible waste disposal, MAGGI has unveiled a new campaign this World Environment Day, reminding consumers that “everything has its place”—including MAGGI wrappers.
The campaign, a part of MAGGI’s larger “2-minute desh ke naam” initiative, features a series of visually engaging and thought-provoking scenes where everyday objects are found comically out of place—shoes in a refrigerator, sunglasses in a microwave, and a laptop hanging from a clothesline. These playful visuals serve to reinforce a serious message: plastic waste, like everything else, must go where it belongs—in the blue dustbin.
Through this creative storytelling, MAGGI reiterates its ongoing commitment to sustainability and plastic waste management, showcasing how the brand collects and recycles an equivalent amount of plastic it uses in its packaging.
“For many decades, MAGGI has been a cherished part of Indian households — a connection we value deeply. This campaign encourages a positive behavioural shift that can lead to long-term positive impact,” said Rupali Rattan, Head, Foods business, Nestlé India. “With this campaign, we urge everyone to take a small step — starting with just two minutes of mindful action each day so that we can responsibly collect and dispose for rightful re-use of waste.”
As one of India’s most beloved food brands, MAGGI is using its platform to drive awareness and action on sustainability. The campaign underlines that change doesn’t require monumental shifts—but begins with simple, consistent efforts, like disposing of waste responsibly.
