Mumbai: Teacher’s® Whisky, a Scotch whisky brand, has announced the launch of a strikingly refreshed identity, ushering in a bold new chapter in its nearly two-century journey. The redesigned look captures modern sophistication while staying deeply rooted in the brand’s legacy of craftsmanship, character, and conviction.
Celebrating more than 195 years of consistent quality, Teacher’s® reaffirms its commitment to its hallmark smoothness and full-bodied flavour, derived from a high malt content and distinctive smoky profile—qualities that have earned it global loyalty across generations.
The evolved identity is tailored for the modern premium whisky enthusiast—discerning, globally connected, and appreciative of heritage and authenticity. Developed in partnership with renowned brand design agency Design Bridge & Partners, London, the new visual identity features a refined label, restructured bottle, and premium design cues that reflect depth, distinction, and timelessness.
At the heart of the refreshed design is the iconic WT hallmark, a tribute to the brand’s founder, William Teacher, whose enduring values of integrity and dedication to quality continue to define the brand.
“With this bold new packaging, we’re not just refreshing the look of Teacher’s® – we’re reaffirming the values that have shaped its nearly 200-year legacy,” said Rishi Walli, Senior Director – Marketing, Suntory Global Spirits.
“This evolution honors our rich heritage while introducing a contemporary edge that resonates with today’s culturally fluent consumer. It’s a bold expression of our commitment to evolve with the times, while staying true to the spirit of quality and character that defines our portfolio.”
The new identity is brought to life through carefully curated design elements — textured embossing, warm and rich color tones, and modern detailing that reflect the masterful confidence and magnetic individuality that Teacher’s® has long stood for.
From meticulous cask maturation in ex-Bourbon barrels to the distinctive Ardmore fingerprint malt, every bottle of Teacher’s® continues to be a testament to thoughtful craftsmanship and enduring excellence.
The refreshed identity sets the stage for a nationwide rollout—bringing this bold new chapter to life across India.
