Mumbai: Alchemist Marketing & Talent Solutions has announced key leadership elevations as the company sets its sights on becoming one of India’s most formidable integrated marketing powerhouses over the next three years.
Prabhu Tony, a core member of Alchemist for over 14 years and a key force behind the growth of its Delhi Chapter, has been elevated to Chief Executive Officer – Mainline Business. In this new role, Prabhu will lead national operations, drive the agency’s strategic vision, and foster a unified culture across all offices, working in close collaboration with the senior leadership team.
Farhan Khan, a decade-long contributor to Alchemist’s real estate success story, has been appointed Head of Clay, the agency’s real estate division. Farhan will now spearhead integrated growth and deepen client relationships across India in this category.
Manish Porwal, Managing Director, Alchemist, said, “Prabhu has been a reliable driver of our growth, combining strategic thinking with a profound understanding of achieving significant results for our clients. His leadership as CEO will guide us in our next phase of growth. Farhan’s skill and vision have significantly boosted our real estate division, and his expanded role is a logical progression to extend that success to other regions.’’
Reflecting on his journey, Prabhu Tony shared, “The Delhi chapter gave me the playground to learn, build, and grow, and now I look forward to extending the same energy across all Alchemist’s offices. I’m grateful to Manish for his mentorship over the years and will continue to draw from his wisdom as I step into this new chapter.”
Speaking on the evolving landscape of real estate marketing, Farhan Khan said, “With over 20 years in real estate advertising and marketing, I have seen the industry evolve, but today marks a true reinvention. AI and global influences are reshaping how Indian real estate earns trust and engages with buyers. As I step into the role of leading our Real Estate business across India, I am excited to help shape what comes next.”
With a team of over 250 professionals across offices in Mumbai, Delhi, Pune, and Bengaluru, Alchemist delivers strategic and creative marketing solutions to 50+ clients across real estate, consumer tech, and healthcare. The latest leadership changes are a strong signal of the agency’s intent to scale operations, deepen client impact, and lead from the front in a fast-evolving marketing landscape.
