Mumbai: PRandit Solution Pvt. Ltd., the Gurugram-based strategic communications firm, has been awarded the public relations mandate for Strrot, one of India’s leading curators of global luxury interiors and design collectibles. The appointment reflects PRandit’s growing presence in the luxury and design sector and sets the stage for a compelling narrative strategy as Strrot deepens its influence in the Indian market.
This collaboration extends a trusted professional association between PRandit and Strrot’s founder, Sidhant Lamba, and will focus on integrated media strategy, editorial curation, and elevated brand storytelling. With this engagement, PRandit further reinforces its expertise in design communications, expanding its luxury portfolio.
Founded on the philosophy of “living with art,” Strrot showcases a highly curated selection of collectable design pieces and furniture. Its flagship New Delhi store features four renowned international design houses:
- Seletti (Italy) – Known for its surreal, pop-culture-infused pieces, catering to Gen Z’s taste for bold expression.
- Driade (Italy) – Avant-garde furniture that embraces innovation and individuality.
- Lotus Arts de Vivre (Thailand) – Maximalist craftsmanship using exotic materials like scarab wings, sterling silver, and ebony.
- Ebano (Spain) – Launching in India exclusively via Strrot, Ebano offers sculptural art made from amethyst, pyrite, and quartz—deeply spiritual and elegantly timeless.
In addition to these international design giants, Strrot also offers its own bespoke home collection, featuring unique furniture and accessories tailored for refined Indian living spaces.
Shalu Jha, Co-founder of PRandit, commented, “Strrot represents a rare confluence of global artistry and Indian ethos. We’re excited to build compelling editorial conversations around its evolving design language. Having worked with Sidhant before, this collaboration is rooted in a mutual commitment to excellence and aesthetics.”
Sidhant Lamba, Founder of Strrot, added, “At Strrot, we don’t just sell products—we curate stories. Every object we house reflects an emotion, a history, and a craft. With PRandit, we have a partner who understands the nuance and narrative behind each of these.”
As Strrot prepares to unveil the Ebano sculpture collection this June, the brand embarks on a new chapter—defined by limited-edition showcases, immersive luxury retail experiences, and a deeper storytelling-led approach to design and décor in India.
