Mumbai: Skechers, The Comfort Technology Company®, has announced the onboarding of Bollywood actor Kartik Aaryan as its latest brand ambassador for the Indian market. Known for his magnetic screen presence and dynamic style, Kartik will headline the brand’s upcoming campaign for its innovation-driven product line, Skechers Hands Free Slip-ins®.
The collaboration reinforces Skechers’ commitment to merging performance with fashion-forward design, catering to India’s style-conscious and comfort-seeking consumers.
Commenting on the association, Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., said, “Kartik Aaryan embodies the spirit of Skechers—bold, versatile, stylish and innovative. We are proud to partner with Kartik, an award-winning actor that is equal parts talent, charisma and adventurous. As a prominent contemporary youth icon, his broad appeal coupled with his dynamic persona will help keep Skechers in the mind of consumers shopping for our in-demand lifestyle and athletic footwear across India. We believe Kartik’s influence will amplify our connection with his fans who value the innovation and comfort that is only offered by Skechers.”
Sharing his excitement, Kartik Aaryan said, “I am excited to collaborate with Skechers—a brand that stands at the intersection of cutting-edge performance and contemporary style. What truly impressed me is their relentless focus on innovation, especially the Slip-ins technology, which redefines convenience without compromising on design. I’m always on the move, so I love that I can just slip in and go. Skechers’ vision aligns perfectly with my own belief in pushing boundaries, and I look forward to being part of their incredible journey as they continue to inspire athletes and trendsetters alike.”
The Skechers Hands Free Slip-ins® are crafted for convenience and comfort, incorporating the brand’s proprietary Heel Pillow® technology that enables wearers to slide into their shoes without bending or using their hands—delivering hands-free ease without sacrificing style.
Kartik Aaryan joins an illustrious line-up of Skechers brand ambassadors, including actress Ananya Panday and athletes like Sunil Chhetri, Jasprit Bumrah, Harry Kane, Joel Embiid, and others across sports like football, cricket, pickleball, and basketball.
