Mumbai: In a remarkable show of sustained collaboration and trust, Gurugram-based digital marketing agency PROHED has once again been awarded the digital marketing mandate by Khoya Mithai, the luxury Indian sweets brand. This marks the fifth consecutive year of their partnership, with PROHED continuing to lead Search Engine Optimization (SEO) and Performance Marketing efforts for the brand since 2021.
Over the past five years, PROHED’s tailored strategies and digital expertise have significantly contributed to Khoya Mithai’s online growth, improving visibility, boosting sales, and establishing a stronger brand presence across India’s increasingly competitive sweets market.
Pulkit Dubey, Co-Founder of PROHED, expressed his enthusiasm about the continued collaboration, “Working with Khoya Mithai has been a rewarding experience for us, and we are excited to continue helping them out in their journey of online success. Together, we aim to revolutionize the way traditional sweets are marketed and sold in the digital space, setting new benchmarks for the industry. Through our collaboration, we are 100% confident that Khoya Mithai will continue to grow and thrive in the ever-evolving digital landscape.”
Through data-driven performance tracking, optimization strategies, and a brand-first approach, PROHED has enabled Khoya to expand its product portfolio and reach new customer segments — from nostalgic connoisseurs to modern consumers seeking innovative mithai experiences.
Sid Mathur, Founder & Director of Khoya Mithai, commented on the milestone, “Our collaboration with PROHED over the past few years has played an important role in shaping Khoya Mithai’s digital journey. Their understanding of our brand and thoughtful execution have allowed us to strengthen our presence in an increasingly competitive space. As we mark five years of this partnership, we’re looking forward to building on the progress we’ve made. Khoya has evolved steadily—from expanding our product range to reaching a wider customer base—and with PROHED’s continued support, we’re keen to explore new avenues for growth while staying true to the values that define our brand.”
As Khoya Mithai and PROHED enter their fifth year of collaboration, their ongoing partnership signals a forward-thinking approach to digital growth and brand innovation in the Indian F&B landscape. Together, they are poised to continue redefining how traditional indulgence meets modern-day marketing.
