Mumbai: Digiace, a new-age digital advertising brand, has officially launched in India through a strategic collaboration with Southeast Asia’s Martech powerhouse YMT Ads. With India’s programmatic advertising market nearing $4 billion, this move positions Digiace as a bold entrant offering AI-powered, creative-first programmatic solutions tailored to the evolving needs of modern marketers and agencies.
Headquartered in Mumbai, Digiace is helmed by Himanshu Nagrecha, former executive at Yahoo, Microsoft Advertising, SVG, and Condé Nast. As Business Head, Nagrecha brings a wealth of experience in global audience and data strategy, having previously helped define the audience roadmap for Condé Nast India.
“Digiace is transforming digital advertising by unifying creative intelligence and data—two assets traditionally managed in silos. This integrated approach enables us to deliver more efficient media performance, sharper targeting, and measurable business outcomes at scale,” said Himanshu Nagrecha, Business Head, Digiace India.
Key Differentiators of Digiace:
- AI-Led Creative Optimization: Delivers real-time, auto-personalized creatives based on audience context and behavior.
- Full-Funnel Data Integration: Aggregates data from various touchpoints to unlock sharper consumer insights.
- End-to-End Programmatic Execution: Enables precision-driven media buying across digital channels—all from a single platform.
At a time when brands seek both agility and deeper consumer connection, Digiace’s arrival promises to empower Indian advertisers with adaptive storytelling, data-backed intelligence, and seamless execution. This launch also strengthens YMT Ads’ footprint in South Asia while setting the stage for Digiace to redefine the creative-data-media synergy in India’s dynamic digital landscape.
