Mumbai: In a campaign that blends clean beauty with quiet sophistication, Parineeti Chopra has unveiled her go-to lip essential—La Pink’s Strawberry Lip Balm. As the face of La Pink, India’s first beauty brand built entirely on 100% microplastic-free formulations, Parineeti brings authenticity and elegance to a growing movement for conscious skincare.
Known for her natural charm and mindful choices, Parineeti perfectly captures the ethos of the brand’s latest campaign. More than just an endorsement, the film offers a personal glimpse into the actor’s beauty philosophy: simple, effective, and responsible.
“I love beauty that feels real,” says Parineeti Chopra. “The La Pink Strawberry Lip Balm is simple, clean, and gives me that natural, healthy flush I love—without any of the unnecessary stuff. It’s my little everyday luxury.”
From its smooth texture and nourishing ingredients to its gentle tint, the Strawberry Lip Balm is being positioned as a handbag staple—hydrating, repairing, and protecting lips with none of the toxins or fillers that plague many mainstream products.
Nitin Jain, Founder of La Pink, adds, “We built La Pink with a clear vision: to offer high-performing, skin-friendly products that are completely free of microplastics. Seeing Parineeti embrace our Strawberry Lip Balm with such authenticity reaffirms our belief that clean beauty is not just a trend, it’s the future. Our goal has always been simple: purity without compromise.”
In an era where consumers are demanding transparency and performance, La Pink is charting a new course in Indian beauty. With Parineeti Chopra at the helm, the campaign sends a powerful message: skincare should be kind—to your skin and the planet.
